ABOUT US
Our Story, Our Strength, Our Purpose
Technical strength, disciplined thinking and intergenerational outcomes driven by expertise, not assumption.
Success often brings expansion
Careers scale, businesses grow, responsibilities multiply, and wealth becomes layered across structures, investments, super funds and property. Over time, financial decisions that once felt straightforward evolve into moving parts requiring coordination, discipline and strategic oversight.
Financial stability is built through partnership, process and purposeful planning.
Think Capital Advice supports professionals, business owners and families seeking intelligent structure, strategic foresight and inter-generational outcomes backed by informed strategy rather than guesswork or chance.
OUR TEAM
Strength in People, Excellence in Service
Think Capital Advice exists to support professionals, business owners and families who value structure, discipline and strategic decisions designed for the future. Strength in advice begins with strength in people, and our team reflects that philosophy in every client relationship.
Meet Norma Falconer
Norma Falconer holds over thirty-five years of technical experience within financial services across South Africa and Australia. Her background spans banking, stockbroking, insurance, investment management and strategic advisory work for high-net-worth families, executives, professionals and business owners.
Her entrepreneurial history includes founding and growing three financial planning firms, each built on rigorous thinking, strong governance and results-focused strategy. Clients seeking depth, skill and measured judgement in wealth management recognise Norma as a trusted long-term adviser.
Risk
Protection
Personal risk and income protection
Norma is professionally licensed with ASIC and holds advanced qualifications, including a Graduate and Post Graduate Diploma in Financial Planning. Continued professional study ensures advice remains evidence-based, technically strong and aligned with evolving regulation, market behaviour and economic conditions.
Norma's contribution extends into writing, speaking and advisory roles within community and business forums, with particular focus on empowering women, leadership and intergenerational wealth decision-making.
Her work at Think Capital Advice centres on measured judgement, structured financial systems and long-term security to ensure outcomes reflect purpose, discipline and legacy-based intent.
OUR VALUES
Built on Principle, Guided by Purpose
Values form the foundation of Think Capital Advice. The firm's name represents the attributes expected within every recommendation, relationship and decision.
Trust
Trust is earned, demonstrated through consistency, performance and ethical conduct. Long-term wealth requires trust in the advice provided and the people delivering it.
Integrity
Integrity directs actions, pricing and professional conduct. Strategy is built around client outcomes, free from bias and aligned to long-term benefit rather than short-term gain.
Honesty
Honest advice guides decision-making with transparency, measured judgement and truthful assessment. Sustainable financial outcomes depend on candid, informed conversations grounded in fact and evidence.
Knowledge
Knowledge expands through research, education and experience. Technical strength underpins decision-making, enabling advice supported by evidence, structure and forward-thinking analysis. A small insider truth – N stands firmly for Norma, whose curiosity, learning and persistence set the pace for the entire firm.
These values shape a structure that reflects prudence, practicality and progressiveness rather than mainstream convention.
Vision
To lead a firm where intergenerational financial wisdom becomes standard practice, where families, business owners and professionals receive strategic advice that strengthens assets, outcomes and legacy for decades to come.
Mission
To significantly enhance clients' financial wellbeing through prudent advice, practical solutions and progressive results.
Knowledge Hub
Insights and expertise from our team
