ABOUT US
Our Story, Our Strength, Our Purpose
Technical strength, disciplined thinking and intergenerational outcomes driven by expertise, not assumption.
Success often brings expansion
Careers scale, businesses grow, responsibilities multiply, and wealth becomes layered across structures, investments, super funds and property. Over time, financial decisions that once felt straightforward evolve into moving parts requiring coordination, discipline and strategic oversight.
Financial stability is built through partnership, process and purposeful planning.
Think Capital Advice supports professionals, business owners and families seeking intelligent structure, strategic foresight and inter-generational outcomes backed by informed strategy rather than guesswork or chance.
OUR TEAM
Strength in People, Excellence in Service
Think Capital Advice exists to support professionals, business owners and families who value structure, discipline and strategic decisions designed for the future. Strength in advice begins with strength in people, and our team reflects that philosophy in every client relationship.
Meet Norma Falconer
Welcome, and thank you for taking the time to visit my profile.
If you're looking for a financial adviser, you may already have a lot on your mind.
Perhaps you're approaching retirement and wondering whether you've saved enough. You may be a business owner thinking about the future of your business and your family. You may be a professional who has worked hard to build wealth and wants to ensure your financial decisions are as intentional as the effort it took to earn it. Or perhaps life has changed unexpectedly, and you're looking for certainty about what comes next.
Wherever you find yourself today, welcome.
For more than 35 years, I have helped individuals, families and business owners make informed financial decisions with greater confidence and control. During that time, I have worked across banking, insurance, stockbroking, wealth management and financial planning in both South Africa and Australia. Those experiences have taught me that financial advice is rarely about money alone.
Money affects the choices we make, the opportunities available to us, the people we care about and the future we hope to create.
That is why my approach begins with understanding you before discussing strategies, investments, or products.
I work with professionals, business owners, pre-retirees, retirees, and families who want a thoughtful and structured approach to managing their financial lives. Many of my clients are successful people who have built meaningful careers, businesses, and assets, yet still feel there are unanswered questions. They want to know whether their financial arrangements are working together efficiently. They want confidence that they are making sound decisions. They want a clear framework for the years ahead.
At Think Capital Advice, our philosophy is simple.
Prudent Advice. Practical Solutions. Progressive Results.
That means taking the time to understand your circumstances, identifying what is most important to you, and developing strategies that are tailored to your goals, values, and stage of life.
My areas of expertise include retirement planning, superannuation strategies, wealth creation, personal risk insurance, estate planning, tax-effective financial strategies, and business succession planning. I also work extensively with South African expatriates living in Australia who are managing financial interests across multiple countries and financial systems.
Clients often tell me that one of the greatest benefits of working together is the sense of calm and safety that comes from having a plan. Not because life becomes predictable, but because they understand their options, their risks, and the actions available to them.
If you are looking for an adviser who will listen carefully, explain clearly and partner with you over the long term, I would welcome the opportunity to learn more about your circumstances and what you would like your financial future to look like.
I look forward to meeting you.
Please schedule an appointment using this link https://calendly.com/think-capital-advice/1-on-1-ultimate-financial-independence-strategy-session
Norma Falconer
Founder and Principal Financial Planner
Think Capital Advice
Risk
Protection
Personal risk and income protection
Norma is professionally licensed with ASIC and holds advanced qualifications, including a Graduate and Post Graduate Diploma in Financial Planning. Continued professional study ensures advice remains evidence-based, technically strong and aligned with evolving regulation, market behaviour and economic conditions.
Norma's contribution extends into writing, speaking and advisory roles within community and business forums, with particular focus on empowering women, leadership and intergenerational wealth decision-making.
Her work at Think Capital Advice centres on measured judgement, structured financial systems and long-term security to ensure outcomes reflect purpose, discipline and legacy-based intent.
OUR VALUES
Built on Principle, Guided by Purpose
Values form the foundation of Think Capital Advice. The firm's name represents the attributes expected within every recommendation, relationship and decision.
Trust
Trust is earned, demonstrated through consistency, performance and ethical conduct. Long-term wealth requires trust in the advice provided and the people delivering it.
Integrity
Integrity directs actions, pricing and professional conduct. Strategy is built around client outcomes, free from bias and aligned to long-term benefit rather than short-term gain.
Honesty
Honest advice guides decision-making with transparency, measured judgement and truthful assessment. Sustainable financial outcomes depend on candid, informed conversations grounded in fact and evidence.
Knowledge
Knowledge expands through research, education and experience. Technical strength underpins decision-making, enabling advice supported by evidence, structure and forward-thinking analysis. A small insider truth – N stands firmly for Norma, whose curiosity, learning and persistence set the pace for the entire firm.
These values shape a structure that reflects prudence, practicality and progressiveness rather than mainstream convention.
Vision
To lead a firm where intergenerational financial wisdom becomes standard practice, where families, business owners and professionals receive strategic advice that strengthens assets, outcomes and legacy for decades to come.
Mission
To significantly enhance clients' financial wellbeing through prudent advice, practical solutions and progressive results.
Knowledge Hub
Insights and expertise from our team
