
Prudent
Practical
Progressive

Your Unique Challenges
Whether you are building wealth, preparing for retirement, or managing the complexities of cashflow and tax, we address your unique challenges with tailored strategies designed to provide certainty, control, and confidence. With our guidance, you will achieve clarity in your finances, sustainable growth, and lasting peace of mind.
Our Expertise
We provide a range of financial strategies to help you achieve your financial goals. Our team is dedicated to providing personalised solutions tailored to your specific needs.
Select an image below to explore tailored strategies and learn more
Our Process
We’ve designed a clear and collaborative process to deliver tailored financial solutions aligned with your goals and values
Introduction Session
Discuss your financial outcomes, grounded in your values, and agree on a professional fee.
Strategy Session
Assess your financial situation and define the outcomes needed to achieve your lifestyle goals.
Technical Analysis & Financial Modelling
Our expert team develops a customised financial plan using evidence-based strategies.
Plan Presentation
We present the recommended strategies, ensuring clarity and alignment before moving forward
Implementation
Our team of experts collaborates with you to seamlessly complete your tailored financial strategies, ensuring every step is managed with precision and aligned with your goals.
Ongoing Partnership
With regular progress reviews, we ensure your plan adapts to changes and keeps you on track to meet your financial objectives.
Our Fees
Personalised Fixed Pricing
We charge a professional fee-for-advice on a personal fixed-fee-basis (rather than a percentage-based arrangement)
You know exactly what's coming. No surprises
Ongoing Maintenance
Our retainer options offer flexibility to help you build confidence in your financial future, from foundational planning to tailored solutions for complex needs.
We love seeing our clients succeed
We love a good chat, and never charge for phone calls
Norma Falconer
Founder
Strategic Thinker
Principal Financial Planner

Prudent | Practical | Progressive

Prudent | Practical | Progressive

Prudent | Practical | Progressive

Prudent | Practical | Progressive
Norma Falconer brings over 35 years of diverse financial services experience, in South Africa and Australia, to her role at Think Capital Advice.
Her career in banking, stockbroking, and insurance, together with her business acumen, has led to her founding and successfully growing three financial planning firms during her career.
Norma is a recognised authority in designing strategic financial plans for high-net-worth Business Owners, Professionals and their families.
Her expertise includes:
retirement planning, superannuation including self-managed superfunds, wealth creation, investment management, tax-effective strategies, leveraging debt for wealth creation, personal insurance, business succession insurance, estate planning and inter-generational wealth transfers.
Norma is professionally licensed with the Australian Securities and Investments Commission. She holds numerous qualifications, including a Post Graduate Diploma in Financial Planning and advanced certifications in wealth management and investment strategies. Her deep commitment to professional development ensures she remains at the forefront of financial expertise.
At Think Capital Advice, Norma's approach is client-centric, tailoring financial strategies to unique personal circumstances and delivering clear, actionable solutions for financial success.
She is passionate about financial education and empowerment, regularly contributing her insights as a speaker, writer, and media contributor.
Norma's professional engagements extend to community service, where she fills leadership roles in organisations supporting business owners, women, youth, and local community initiatives.
Her mission at Think Capital Advice is to significantly enhance her clients' financial well-being through prudent advice, practical solutions, and progressive results.
Norma’s story is one of resilience and dedication, shaped by personal challenges that have imbued her with a unique perspective on the power of effective financial planning.
Her approach not only aims to meet financial goals but also to inspire her clients towards achieving a life marked by financial independence and confidence.
Inside the calm and resolute mind of Norma Falconer
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Who do you work with?Whether you are building wealth, preparing for retirement, or managing the complexities of cashflow and tax, we address your unique challenges with tailored strategies designed to provide certainty, control, and confidence. With our guidance, you will achieve clarity in your finances, sustainable growth, and lasting peace of mind.
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What are your professional services?We provide a range of financial strategies to help you achieve your financial goals. Our team is dedicated to providing personalised solutions tailored to your specific needs. Using our step-by-step Ultimate Financial Independence Framework, we help you take control of your money with smarter financial and wealth creation strategies
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What is your process?We’ve designed a clear and collaborative process to deliver tailored financial solutions aligned with your goals and values Initial Phone Call A no-obligation conversation to understand your current situation and explore if we’re the right fit. Introduction Session Discuss your financial outcomes, grounded in your values, and agree on a professional fee. Strategy Session Assess your financial situation and define the outcomes needed to achieve your lifestyle goals. Technical Analysis & Financial Modelling Our expert team develops a customised financial plan using evidence-based strategies. Plan Presentation We present the recommended strategies, ensuring clarity and alignment before moving forward Implementation Our team of experts collaborates with you to seamlessly complete your tailored financial strategies, ensuring every step is managed with precision and aligned with your goals. Ongoing Partnership With regular progress reviews, we ensure your plan adapts to changes and keeps you on track to meet your financial objectives.
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What are your professional fees?Initial Phone Call Enjoy a complimentary (on our account) initial phone consultation where we discuss your personal and lifestyle goals and chat about how partnering with our team can get you there Personalised Fixed Pricing We charge a professional fee-for-advice on a personal fixed-fee-basis (rather than a percentage-based arrangement). This approach provides peace of mind and ensures your financial plan evolves with your needs We charge for our time, experience and expertise in three distinct ways Strategy Preparation (The Advice) Strategy Implementation (The Set-up) Ongoing progress review and monitoring (The Maintenance) Strategy Preparation (comprehensive): The type of strategy you require will vary depending on your particular needs, goals, and objectives and how comprehensive you want your plan to be! That’s why we offer different strategy preparation options to suit your situation. Strategy Implementation: Implementing your recommended strategy takes time, careful execution of important paperwork and forms and can sometimes be difficult. That’s why we give you the option of engaging Think Capital Advice to do this work for you. Wealth Protection Plan / Insurance Implementation : We prefer our clients to pay a professional fee for our implementation work; however, we also understand that many clients prefer a choice of options or combinations of ways to pay. That’s why we also offer you a payment from product provider method, which will reduce the out-of-pocket expense for you (note that this can impact the premiums paid over the life of your policy). We will discuss options and provide complete disclosure of implications in our advice document Ongoing Maintenance: Our maintenance options offer flexibility and expertise to help you build confidence in your financial future, from foundational planning to tailored solutions for complex needs. In-person consultations A fee will be charged for in-person appointments to cover the costs of renting the meeting room and/or to accommodate the extra time and expense to drive to the location. Certain strategy appointments (online or in-person) are fee-for-advice appointments. These will be discussed along the way as you progress your financial planning journey.